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Employer Branding:
What Is It? Why Does It Matter?

Recruitment and Headhunting
OUR SERVICES

Employer branding is more important, varied, and critical than you might initially think. But what is employer branding, really?

Employer branding is your reputation as an employer made visible. At Intelligent Employment, we turn that reputation into results. We create on brand static and video content, run PPC campaigns to reach the right candidates, and optimise your LinkedIn company page and key profiles. Every activity is tracked from click to application so you see conversion improve and cost per apply fall, delivered with the discretion and subtlety that strategic recruitment requires.

Reach out and learn how we can spearhead your next campaign, and professional services.
Features

The Importance of Employer Branding: Why It Matters

KEY TAKEWAYS

Stellar employer branding attracts top talent like bees to honey.
Smart employer branding strategies can substantially cut down hiring costs.
An impressive employer brand grandly influences company reputation in the market.

Attracting Top Talent

Top talent seeks employers with strong branding, which attracts and retains industry leaders. A robust employer brand not only draws but also keeps employees satisfied, minimizing turnover.

Accelerating the Hiring Process

A strong employer brand speeds up hiring by attracting more applicants to job postings, allowing you to quickly and efficiently fill positions as your company stands out to proactive candidates.

Highlighting the Positive Aspects

Successful employer branding highlights your company's positive work environment, benefits, and growth opportunities, providing candidates compelling reasons to join and showcasing what they can expect as employees.

Enhancing Company Reputation

A company's reputation, shaped by its employer brand, influences employees, potential hires, consumers, investors, and the media, enhancing the overall perception and identity of the business.

Reducing Hiring Costs

A strong employer brand reduces recruitment costs and attracts top candidates who may accept lower salaries for the benefit of growth and a sense of purpose.

Cultivating Trust and Loyalty

Trust and loyalty, crucial for employee relationships, are fostered by a strong employer brand through consistency, respect, and value, enhancing your company's broader reputation and steering it towards success.

Employer branding isn't merely a fancy buzzword. It’s a powerful tool that can change the course of an enterprise. Steer it right to chart your journey towards success.
Pricing
50%

A strong employer brand

Can reduce cost-per-hire by 50%

28%

A strong employer brand

Can reduce turnover by 28%.

A negative reputation can cost a company 10% more hire.

Features
our services

How can we craft your Employer Branding Strategy?

1) Content Creation That Fits Your Brand

We work with your branding guidelines to create eye catching, engaging employer branding content across formats.

Static assets: careers page sections, role ads, social posts, banners, carousels
Video: short edits for feed and stories, subtitles and captions, interview clips, day in the life reels. Captions and CTAs designed to drive applications and referrals

Unearthing your EVP
Start by exploring what makes your company stand out from the rest. What are your values, culture, ethos, work environment, or unique benefits that your company delivers?

3) PPC targeted Advertising Campaigns

We plan and run paid campaigns to reach the right audience and convert interest into applications.

Channels: LinkedIn Ads, Meta and Google
Targeting: Location, role and skills, interests, remarketing audiences.
Tracking and reporting: Conversion and cost per apply dashboards

Craft and Communicate Authenticity
Your brand message should authentically reflect your brand's identity, promise, and values. Clear, concise, and truthful messages capture the interest of your target audience and could convert them into potential candidates.

2) LinkedIn Page and Profile Optimisation

We craft your LinkedIn company page and key team profiles so candidates get a clear, consistent story.

Company Page: About, services, imagery, featured content, custom buttons

Leadership and hiring team profiles: Headlines, summaries, featured work.

Posting rhythm and content calendar to keep visibility high

Build a social media strategy for your brand
It's not enough to just create a company profile. You need to be engaging with your audience. Share stories of your team, organise virtual events or Q&A sessions. Remember, being yourself is the ultimate strategy.

PlayPlay

Employer Branding Video for AESC

Pricing
0%

62% of business say their recruiting priority now is increasing quality of hire

Recruitment and Headhunting
OUR SERVICES

Start Your Employer Branding Plan

Great employer brands are built in the moments candidates see, read, and share. We craft on-brand content and video, optimise your LinkedIn page and key profiles, and run targeted PPC so the right people actually see it. Results are data driven with live tracking of conversion rate, cost per apply, and offer acceptance. Simple, consistent, and measurable.
And remember, the best employer brands are born from the heart of the company, its people.

Book a 20 minute consult to align content, PPC and LinkedIn for your next hiring push.
Intelligent Employment - Shaping the future of Recruitment
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