Looking back at the history of employer branding, it has evolved significantly from its beginnings. Initially, it was just a minor part of HR departments, but now it has become a key part of a company's strategy. Like any other concept, employer branding has evolved in response to the shifts in economic and cultural environments. From an era where job security was the primary driving factor to today, when job satisfaction, organisational culture, flexible working hours, and so on, carry significant weight. The evolution has been driven not just by changing employee expectations but also by technological advancements and shifts in societal norms and values. It's not just about being a good employer anymore, it's about being perceived as one and upholding that image consistently - that’s the core of employer branding today.