{"id":28415,"date":"2022-12-01T14:58:00","date_gmt":"2022-12-01T14:58:00","guid":{"rendered":"https:\/\/intelligentemployment.com\/?p=28415"},"modified":"2026-02-09T15:37:12","modified_gmt":"2026-02-09T15:37:12","slug":"how-to-build-a-winning-employer-branding-strategy","status":"publish","type":"post","link":"https:\/\/intelligentemployment.com\/fi\/how-to-build-a-winning-employer-branding-strategy\/","title":{"rendered":"How to build a winning employer branding strategy\u00a0"},"content":{"rendered":"
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Long gone are those days when you could just publish a job ad and wait for applications to start flowing in your mailboxes.<\/strong><\/h3>\n\n\n\n
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The world has turned upside down. Recruiting in 2022<\/a> <\/mark>is more candidate-driven than ever.  <\/p>\n\n\n\n

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So, what can you do? Should you just give up and surrender? Definitely not.<\/strong><\/p>\n\n\n\n

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You can take faith into your own hands and create a winning employer branding strategy. In this blog post, we share a 5-step process for employer branding that you can easily follow. Before that, let\u2019s start with what employer branding is and why it matters in the first place.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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\u201cYour brand isn\u2019t what you say it is. It\u2019s what they say it is.\u201d<\/strong><\/em><\/p>\n\n\n\n

(Marty Neumeier)<\/p>\n<\/blockquote>\n\n\n\n

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What is Employer Branding?<\/strong><\/h1>\n\n\n\n

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In generalised terms, your employer brand tells how your target group views your company as an employer. <\/p>\n\n\n\n

LinkedIn<\/mark><\/a> <\/mark>gives a more detailed definition: An employer brand includes the market\u2019s perception of your company as an employer, but also describes your promise (or employee value proposition) to employees in exchange for their experience, talents, contacts, or skills<\/em>.<\/p>\n\n\n\n

Also, Jeff Besos once said that \u201cYour brand is what people say about you when you\u2019re not in the room.\u201d <\/em>That applies to your employer brand as well. You can influence how your brand is seen but people make the last judgment. <\/p>\n\n\n\n

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Importance of Employer Brand<\/strong> <\/h3>\n\n\n\n

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Competition for the best talents has gotten fiercer since covid initiated the great resignation. The talent shortage<\/mark> <\/strong>is a real issue, especially in certain industries like technology. <\/p>\n\n\n\n

Yet, there is no need to sink into despair. Employer branding can come to the rescue. Building a strong employer brand will help you to attract and retain top talent as well as give your business the edge over competitors. The knock-on effect of adapting this will have a positive impact throughout your company, from performance, culture, and, community.<\/p>\n\n\n\n

Did you know that <\/strong>75% of active job seekers<\/mark><\/a> <\/strong>are likely to apply for a job if the employer actively manages its employer brand? At the same time, companies actively investing in employer brand can reduce employee turnover by as much as 28%<\/mark><\/a>.<\/strong><\/p>\n\n\n\n

Attracting more top talents and having less turnover are just a few of the reasons why you should invest in employer branding. You can also reduce the cost of hiring and build credibility with your customers. <\/p>\n\n\n\n

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The 5-step process for Employer Branding<\/strong><\/strong><\/h3>\n\n\n\n
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So, let\u2019s cut to the chase. What steps are required to create <\/em>a winning employer branding strategy?<\/p>\n\n\n\n

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1. Analyse your current situation and set up goals<\/strong><\/h3>\n\n\n\n

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As with any great plan, you should start by analysing your current situation and setting your goals. <\/p>\n\n\n\n

What are your current challenges? For example, are you not able to hire relevant talent for certain roles and functions, or, is employee turnover too high <\/em>within your organisation? Figure out the challenges and also where these issues stem from. <\/p>\n\n\n\n

The best thing is to ask your employees. Create a survey using these example employer branding questions<\/mark><\/a>.<\/strong><\/p>\n\n\n\n


When you have identified your challenges and the root causes, you can set the goals. Your goals can be:<\/p>\n\n\n\n